Privacy Policy

1. Introduction

Welcome to LocalFYI ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you understand how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding the data we collect through our website, mobile applications, and related services (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when using our Services:

• Account Information: When you create an account, we collect your email address and password.
• Subscription Information: When you subscribe to our newsletter or event updates, we collect your email address and city/location preferences.
• Profile Information: Any additional information you choose to add to your profile, such as your name, preferences, and interests.
• Communications: When you contact us, we collect the content of your messages and any information you provide.
• Event Preferences: Your event category preferences, saved events, and interaction history with event listings.

2.2 Information Collected Automatically

When you use our Services, we automatically collect certain information:

• Device Information: Device type, operating system, unique device identifiers, browser type, and mobile network information.
• Location Data: With your consent, we collect precise location data from your device. We also infer approximate location from your IP address and city preferences you provide.
• Usage Information: Pages visited, features used, events viewed, search queries, click patterns, time spent on pages, and interaction with advertisements.
• Log Data: IP address, access times, referring URLs, and pages visited before and after using our Services.
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activities.

2.3 Information from Third Parties

We may receive information about you from third parties:

• Social Media: If you connect your social media accounts, we may receive profile information from those platforms.
• Analytics Partners: We receive aggregated analytics data from our service providers.
• Advertising Partners: We may receive information about your interests and demographics from advertising networks.
• Event Partners: Venues and event organizers may share attendee information with us.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing and Improving Services

• Deliver personalized event recommendations based on your location, preferences, and behavior
• Send you newsletters, event alerts, and updates you've subscribed to
• Process and manage your account
• Respond to your inquiries and provide customer support
• Analyze usage patterns to improve our Services
• Develop new features and functionality

3.2 Advertising and Marketing

3.3 Analytics and Research

• Understand how users interact with our Services
• Conduct research and analysis to improve user experience
• Generate aggregated, anonymized insights about event trends and user preferences

3.4 Safety and Security

• Detect and prevent fraud, abuse, and security incidents
• Enforce our Terms of Service and other policies
• Comply with legal obligations

4. How We Share Your Information

We may share your information in the following limited circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our Services, including:

• Cloud hosting and infrastructure providers
• Email delivery services
• Analytics providers
• Customer support tools
• Payment processors (if applicable)

These providers are contractually obligated to use your information only to provide services to us and are prohibited from using it for their own purposes.

4.2 Advertising Partners

We work with advertising partners to deliver targeted advertisements. We may share:

• Hashed or anonymized identifiers
• Aggregated demographic information
• Interest-based audience segments
• Device identifiers for ad targeting

Note: While we share data for advertising purposes, this is not a "sale" of your data. Our advertising partners cannot independently use your personal information outside of delivering ads through our platform.

4.3 Legal Requirements

We may disclose your information if required by law, including:

• In response to lawful requests by public authorities
• To comply with legal process (subpoenas, court orders)
• To protect our rights, privacy, safety, or property
• In connection with investigations of suspected illegal activity

4.4 Business Transfers

If LocalFYI is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

4.5 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Cookies and Tracking Technologies

We use the following types of cookies and similar technologies:

5.1 Essential Cookies

Required for basic functionality, authentication, and security.

5.2 Analytics Cookies

Help us understand how you use our Services and improve performance.

5.3 Advertising Cookies

Used to deliver relevant advertisements and measure ad effectiveness.

5.4 Preference Cookies

Remember your settings and preferences for a better experience.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect functionality.

6. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal obligations.
• Portability: Request your data in a portable, machine-readable format.
• Opt-Out of Marketing: Unsubscribe from marketing emails using the link in any email.
• Opt-Out of Targeted Advertising: Adjust your advertising preferences in your account settings or contact us.
• Location Data: Disable location services through your device settings.
• Do Not Track: We honor Do Not Track browser signals where technically feasible.

To exercise these rights, contact us at privacy@localfyi.com.

7. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about categories and specific pieces of personal information collected.
• Right to Delete: Request deletion of personal information.
• Right to Opt-Out: Opt-out of the "sale" of personal information. Note: LocalFYI does not sell personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a request, email privacy@localfyi.com or call us at 1-800-XXX-XXXX.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our Services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

When you delete your account, we will delete or anonymize your personal information within 90 days, except where retention is required by law.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure authentication mechanisms
• Regular security assessments and audits
• Access controls and employee training
• Incident response procedures

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at privacy@localfyi.com.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and compliance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending you an email notification for significant changes

Your continued use of our Services after changes become effective constitutes acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: